Hidden Nook

"Because in Cyberspace, no one can hear you scream."

Saturday, May 14, 2005

An Interview With YaGoohoo!gle

[Media Source*]

(Cross Posted on Blogger News)

Many people have heard of the search engines Yahoo! and Google, but unless a person is familiar with the blogosphere they may not have heard about one of the latest splices of google/yahoo hacks, YaGoohoo!gle.

YaGoohoo!gle is a search engine that basically allows users to harness the full power of both Yahoo and Google, therefore allowing users to simply type in whatever item they are searching for and compare the results. The owner and designer of YaGoohoo!gle is none other than Asgeir Nilsen, a resident of Norway.

Despite the potential benefits of combining two of the most popular search engines, according to Nilsen both Yahoo! and Google have expressed "dismay" at the idea of merging their search features together, citing trademark violations against their respective logos. I was fortunate enough to conduct an interview via email with Nilsen about YaGoohoo!gle, who was gracious enough to reply back towards me as well as answer my questions in English (as Norwegian is obviously his primary language).

Here is the transcript of the interview unedited unless for grammar purposes where noted.

Q: What motivated [you] to build the site YaGoohoo!gle? Why didn't you just simply run it on your home computer instead?
The idea came to me one evening, as an April Fool's joke story I later submitted on Slashdot. However, the concept of search engine comparison have been running around the back of my head for some time.

Q: What are the benefits using your site? And how do you think those benefits will affect Yahoo and Google?
Different search engines process the search queries and result ranking differently. By performing the query on two different engines at the same time, with direct comparison of the results. This enables users to assess the consensus of ranking, and discrepancies between the two.

For queries of well-known company names, one engine might display a given hit on the third place, while the other ranks it 96th. When only a minority of users actually click beyond the first ten hits, this difference is critical.

The benefits for both search engines are a somewhat larger user base, and also an increased attention to search result quality. From what I've learned, Google is the preferred engine for geeks, while Yahoo seems more popular amongst non-geeks.

Q: Which search engine do you prefer? What is your reasoning for your preference?
It actually depends. The favorite is to use yagoohoogle (or rather Twingine now) and see which yields the better results.

From my experience, Google's results are often diluted by hits with little uniqueness. Yahoo seems to have a preference for the more "official" sources for information; Google ranks primarily by number of incoming links.

Furthermore, Google's PageRank algorithm is constantly attacked by "link farms" and facade sites created for the sole purpose of influencing Google's ranking.

Q: You mentioned on your blog that both Google and Yahoo contacted you regarding trademark infringements. Do you agree with Yahoo or Google's conclusions? What is your reasoning for why YaGoohoo!gle should remain online?
Their primary concern is the dilution of their trade mark. But from what I've read about U.S. trademark law, I don't believe that yagoohoogle is infringing. I have offered both Yahoo and Google to refrain from the logo and the YaGoohoo!gle term, but they also claim the domain name in itself is infringing.

Q: Have you considered consulting a lawyer since being contacted by the search giants? If not, what other legal options are you pursuing?
I am not an U.S. citizen, and have little experience in legal procedures in the States.

Q: If all goes well on the legal front, what are your future plans for YaGoohoo!gle?
I have already set up a new site, twingine.com, with the same functionality and code base. I plan on redirecting all traffic there. Any logo designers with good ideas are welcome to contact me.

Q: Would you consider adding other search engines to YaGoohoo!gle such as MSN Search or AltaVista?
Other sites, like searchthe4.com (now defunct) and yamsgoohooglen.tk already have done this. In my opinion, more than two [search] engines is not worth the screen real estate it requires.

Q: Last but not least, how has the internet community responded towards YaGoohoo!gle? Do you have any testimonies about people using your search?
One sign of the positive feedback is the number of clones that have appeared. To date, I've learned of gahooyoogle.com, gooyaglehoo.com, searchthe4.com, yamsgoohooglen.tk, and splitsearch.com.

In addition, I have received a number of donations for the site. In the comments field, the donors write things like:

"This is a great idea!! Keep up the good work!"
"Thanks for the good hearted laugh. You did a great job."
"Excellent idea! Good luck! Richard from London, UK"
"Love the idea and the implementation. Congrats from the great-grandson of a Norwegian."
"Thanks for a fabulous service!"
"You are an inspiration to webmasters worldwide."

Nilsen's "splice" is one of the latest features on the internet along with a host of other Google hacks that have started to pop up all over the internet. Last month in April, YaGoohoo!gle has forwarded almost 3 million searches averaging over 95,000 searches per day. Although the top item searched for the month of April was "test," YaGoohoo!gle has become a search engine of choice amongst some bloggers, allowing users to quickly find the items using two of the worlds most popular search engines.

It is unclear how Yahoo or Google will continue to respond towards YaGoohoo!gle, as neither company was contacted prior to the publishing of this article, but as long as search engines continue to battle for the top spot in regards to search, such splices will continue to be created throughout the internet.

Deutsch • Español • Français • Italiano • Portugese • 日本語 • 한국 • 汉语

Try this site, it was created before yagoohoogle -

By Anonymous Anonymous, at 7:46 AM EDT  

Check http://www.GrabAll.com. It is the same Philosophy but much more powerful.

By Anonymous Anonymous, at 12:46 AM EDT  

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By Darnell Clayton • 8:47 PM • Email Post • •


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