"Because in Cyberspace, no one can hear you scream."
Thursday, August 04, 2005
(PC Magazine) Yahoo Inc. may not be one of the top trendsetters, but it certainly aims to keep up with them. On Thursday the company expanded its online advertising arm by inviting small and midsize Web sites to join its Yahoo! Publisher Network...
"By helping the broader publishing community maximize the value of their sites, we aim to create an even more rewarding Internet experience for publishers, advertisers and users," said Bill Demas, senior vice president of Yahoo's Partner Solutions Group.
Yahoo is making a wise move by entering this market as many users have displayed frustration at Google's Ad Sense program and have desired an alternative to the search giant's "mysterious" revenue calculations. If Yahoo desires to be successful in this field, they probably should consider disclosing an easy-to-understand pay ratio, especially towards bloggers who demand transparency when it comes to money and politics.
The network will also encourage users to take advantage of other aspects of the Yahoo network, such as the "Add to My Yahoo!" feature, which allows Web publications of all sizes to promote their content on Yahoo via RSS. This will "drive traffic back to their sites and develop repeat daily relationships with their readers," Yahoo officials said in a statement.
Microsoft also plans to mimic it's search rivals as they seem busy building their Alta Vista OS. Yahoo has been busy releasing a steady flow of new features, including their audio search making further distinctions between them and their rival Google. If users are considering switching to Yahoo Publisher they may have to consider deleting their Google Ad Sense codes as that may be a violation of their program policy.
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