Hidden Nook

"Because in Cyberspace, no one can hear you scream."


Wednesday, August 31, 2005



Google Ads In Print?


[Media Source*]

(Hat Tip: Junto Boyz, Posted on Blogger News)

(C|Net News) Google is expanding its lucrative Internet advertising network into the print world in a bold attempt to capture traditional ad dollars...

Google recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages--cut into quarters or fifths--to small advertisers that already belong to its online ad network, dubbed AdWords.

This may be the first time that Google is venturing into the "real world" of advertising but this could also be a means of Google diversifying it's profit share as 99% of it is generated from it's Ad Words (or is it Ad Sense?) program. Although this new move has some industry watchers puzzled (with many regarding this as simply an "experiment") Google may be trying to establish itself as the middle man for advertisements, something that will definitely distinguish Google from it's competitors.

AHS Systems, a maker of Web-based content management software, paid $4,000 to $5,000 for its ad to appear in PC Magazine for two months, compared with the $3,000 that a typical ad that size would likely cost in the magazine for one month, said AHS Systems President Jeff Witkowski.

"It's a lot of exposure for cheap," he said, adding that Google is "doing a ton of tracking on this. They're using their own 1-800 numbers on this, and it forwards to our line." The Internet addresses of the online versions of the ads also redirect traffic through Google servers.

Another bonus is that Google is charging only a $1000 for ad placements, which will not only reduce expenses for larger corporations but allow smaller businesses to compete in the market by getting "the word out," informing customers about their product or service. Maximum PC's October 5th edition contains a full page of Google Ads (which can be seen here) that ironically do not display Google's famous icon.

It probably won't be long before competitors copy Google's method, as the search giant has once again demonstrated it's innovation beyond the web (i.e. Google Print).



Deutsch • Español • Français • Italiano • Portugese • 日本語 • 한국 • 汉语







Comment Policy: Comments posted here do not necessarily reflect the views of this site or the authors, and are the legal responsibility of the original commenter. Intelligent opinions welcome. Comment here.



<< Back Home


By Darnell Clayton • 9:57 PM • Email Post • •

__________________________________________



Site Search

 
Web HiddenNook.blogspot.com


Email Subscription

Enter your email address below to subscribe.


Powered by Google Groups


Button Membership


Net Affiliations



Journalist For



Blog Coalitions



Registered With



Important Information


Blog Stats


View Blog Stats

Plus 10,667 hits before August 12, 2005



Weblog Legalities

Creative Commons License
This work is licensed under a Creative Commons Attribution 2.5 License.

Opinions expressed here do not reflect the views of anyone that I work with, for, or associate with in any manner.




About Me

Brief Bio
Blogger Profile
General Profile
Business Profile
Personal Profile



Daily Reads

• Arabian •
Camera Snapshots
Israelity
Regime Change Iran
Solomonia
Iraq the Model
Israpundit
Under Underground

• Spiritual •
Dhimmi Watch
Evangelical Outpost
God Blog
ID The Future
Jihad Watch
Muslim Wakup! Blog
One True God Blog
Serenity Thru Hope
Trailing Clouds of Glory

• Unique •
The Black Kettle
Gateway Pundit
Hyscience
The Korean Liberator

When Ever

• Corporate •
Blog Pulse
Flickr Blog
Technorati Weblog


• Google •
Blogger Buzz
Blogger Developers Network
Google Analytics
Google Blog
Google Base
Google Talkabout
Google Labs
Google Press
Google Reader Blog
Google Video
Inside AdSense
Inside AdWords
Inside Google Desktop
Inside Google Sitemaps

• GOP •
Alpha Patriot
Cao's Blog
Captain's Quarters
Hugh Hewitt
Michelle Malkin
Expose The Left
Powerline
Right Mom
Right On America
Trey Jackson

• Global •
Kinshasa
Publius Pundit
UN Dispatch


• Tech Web •
Engadget
Gizmodo
Google Rumors
Junto Boyz
Life Hacker
Mini-Microsoft
Pro Blogger
Mark Jen

Blogroll Me!


Family Blogs

Hidden Nook
One Spirit
Darnell
Sol Worlds
Inside Orkut
Blogger Delights
Colony Worlds
Google Your Business

Prior Data



Archives



News Stand

Google News
Ynet News
Muslim Wakeup!
Jerusalem Post
Hatzolah Israel
Jewish Telegraphic Agency
The Christian Post Jerusalem Newswire
Isracast Christianity Today


Blog Engineering

Universal Translator
Antisplog Hack
Navbar Hack
Comlink Hack
Technorati Hack

Extra Credits

Blogger Templates
Darnell Clayton
Blogger