Hidden Nook

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Tuesday, July 26, 2005



It's Raining Ads?


[Media Source*]



YOKOSUKA, Japan (AFP) - After being bombarded by commercials on the way to work and watching promotions pop up on the Internet, the Japanese consumer could soon be hit by advertisements where they least expect it: on their hands.

Researchers are working on "information rain", taking advertisements to the realm of mock meteorology.


It seems the Japanese are one step ahead of the Americans when it comes to marketing, although this new technology gives a whole new meaning to the phrase "rain drops are falling on my head hands." This new form of marketing strategy is being developed by NTT Cyber Solution Laboratories who believe that by displaying ads on a person's palm, not only will it receive the customer's attention but that it will feel more "personal" instead of the usual bill board or electronic ads.

Although having a mini film appear on one's palm would intrigue Japanese citizens, Americans may be less thrilled about the idea. Then again, there are people who tattoo ads upon their body so this may have some potential in the states.

In order to display these ads upon a person's hands, the person would have to be standing in a certain location (because simply flashing ads on one's hands would be difficult, especially if they are "on the move").
A projector on a tall tripod shows images of raindrops hitting the ground and making ripples, in hopes that people will enter the "rainy" area and hold out their palms.

A camera tracks the entrants' movements and sends the data to connected computers. Then the projector shoots out a round-shaped advertisement -- which can post words such as "SALE" -- right onto their hands.

If this become successful in Japan, this technology may soon become common place throughout the western world, especially for little kids. As long as the ads do not become intrusive (like spam) then they may be a worth while investment for stores and companies in the future.



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By Darnell Clayton • 11:52 AM • Email Post • •

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