Hidden Nook
"Because in Cyberspace, no one can hear you scream."
Tuesday, March 29, 2005
Google Buys Urchin
[Media Source*] (Hat Tip: Cracell at the Gmail Lounge)
Not yet...but they are planning on Acquiring the company. For those of you who don't know (which included me five minuets ago) Urchin is an analytical site that lets web companies know more about their users. Google seems excited about it
"We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products."
Well, it seems that this will provide better funcitions for their Ad Sense Program but probably nothing that would visibly affect the company (like Google X...before they took it down).
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By Darnell Clayton ⢠11:48 AM ⢠Email Post ⢠â¢
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